jQuery Grid Plugin - jqGrid

Hi,

My code:

            $("#tblActiveProjects").jqGrid({
                url:'../Data_Templates/DTM_Projects_Select.asp?FilterType=1&TeamMemberType=1',
                colNames: ['Prj. No.','Project Name', 'Status','RAG','Latest Update','',''],
                colModel: [
                    {name:'ProjectNumber', width:80, align:'center', sorttype:'text'},
                    {name:'ProjectName', width:300, align:'left', sorttype:'text'},
                    {name:'ProjectStatus', width:100, align:'center', sorttype:'text'},
                    {name:'ProjectRAGIndicator', width:60, align:'center', sortable:false, formatter:RAG_formatter},
                    {name:'ProjectStatusDate', width:90, align:'center', sorttype:'date', formatter:'date', formatoptions:{srcformat: 'y/m/d', newformat:'d M Y'}},
                    {name:'LinkToDashboard', width:30, align:'center', hidden:true},
                    {name:'LinkToWorkspace', width:30, align:'center', hidden:true}
                ],
                height: 155,
                sortname: 'ProjectName',
                pager: '#pagerActiveProjects',
                gridview: false,
                afterInsertRow: function(rowid, aData){
                    $("#tblActiveProjects").setCell(rowid,'ProjectStatusDate',"<a href='PG_Dashboard.asp?ReportProjectID=" + rowid + "' target=_new title='Click the Latest Update Date to open then Project Dashboard'>" + aData.ProjectStatusDate + "</a>","gridLink");
                }
            });

The following issue:

1) I use the prededfined "date" formatter to format the column "ProjectStatusDate";

2) I use the setCell method to add a link to the "ProjectStatusDate" column after the row insert;

3) If I use this setCell method I lose the "d M Y" formatting on this column. The dates are not displayed as '18 May 2010', but as '2010/05/18'.

4) If I don't use the setCell mthod, the dates are displayed correctly.

Any ideas?

Thanks!