jQuery Grid Plugin - jqGrid

I am trying jqgrid for the first time in MVC. I have created a Controller(with hard coded json string), View. Grid is appearing but the data is not getting displyed in the grid. Is there any working example/demo/code or what could be the issue in my code. Pl help.

View:

 <table id="list2"></table>
<div id="pager2"></div>

<script type="text/javascript">
 jQuery("#list2").jqGrid({
     url: '/Json1/GetJsonGridData/',
        dataType: "json",
        colNames: ['ProductID', 'Name', 'ProductNumber', 'Color', 'Size', 'Style'],
        colModel: [{ name: 'ProductID', index: 'ProductID', width: 150, align: 'left' },
                        { name: 'Name', index: 'Name', width: 150, align: 'left' },
                        { name: 'ProductNumber', index: 'ProductNumber', width: 150, align: 'left' },
                        { name: 'Color', index: 'Color', width: 150, align: 'left' },
                        { name: 'Size', index: 'Size', width: 150, align: 'left' },
                        { name: 'Style', index: 'Style', width: 150, align: 'left' }
                       ],
        rowNum: 10,
        rowList: [10, 20, 30],
        sortname: 'ProductID',
        pager: '#pager2',
        sortorder: "desc",
        viewrecords: true,
        caption:"JSON Example"
    });
    jQuery("#list2").jqGrid('navGrid', '#pager2', { edit: false, add: false, del: false });

</script>

Controller (Json1):

public string GetJsonGridData()
        {
            List<Product> personList = ProductRepository.GetProducts();

            string productJqGridView = @"
                                        {
                                            total: '1',
                                            page: '10',
                                            records: '10',
                                            rows :
                                            [
                                                {
                                                    id:'1', cell:[ '1', 'Coke', 'Abc100', 'Red', 's', 'Fasion' ]
                                                },
                                                {
                                                    id:'2', cell:[ '2', 'Pepsi', 'Abc200', 'blue', 'xl', 'B' ]
                                                },
                                                {
                                                    id:'3', cell:[ '3', 'LP', 'Abc300', 'green', 'l', 'D' ]
                                                },
                                                {
                                                    id:'4', cell:[ '4', 'AB', 'Abc400', 'purple', 'xxl', 'D' ]
                                                },
                                                {
                                                    id:'5', cell:[ '5', 'All Star', 'Abc500', 'black', 's', 'H' ]
                                                },
                                                {
                                                    id:'6', cell:[ '6', 'Wai', 'Abc600', 'yellow', 's', 'G' ]
                                                },
                                                {
                                                    id:'7', cell:[ '7', 'cd', 'Abc700', 'pink', 's', 'C' ]
                                                },
                                                {
                                                    id:'8', cell:[ '8', 'LV', 'Abc800', 'blue', 's', 'G' ]
                                                },
                                                {
                                                    id:'9', cell:[ '9', 'DD', 'Abc900', 'grey', 's', 'D' ]
                                                },
                                                {
                                                    id:'10', cell:[ '10', 'aW', 'Abc1000', 'silver', 'm', 'L' ]
                                                }
                                            ]
                                        }";

            return productJqGridView;

        }