jQuery Grid Plugin - jqGrid

Hi guys, i have problem with afterInsertRow event. When i try to attach it when create grid like this:
$grid->setJqgParams(array('caption' => 'Feedback'
                                , 'afterInsertRow' => "function(rowid, aData){switch (aData.name) { case 'New': jQuery('#jqg_Bvb_Grid_Deploy_JqGrid').jqGrid('setCell',rowid,'status','',{color:'green'}); break; }"));

And nothing happens.

The other way i have tried is to attach it on document ready:

$(document).ready(function() {
    $('#jqg_Bvb_Grid_Deploy_JqGrid').jqGrid({
        afterInsertRow: function(rowid, aData){
            alert(1);
        }
    });
});

And the event is fired, but grid is broken, i see only 1px of it.

So my question is how can i attach this event without breaking the grid